THE ROCKBOX STORY
THE FIRST PUNCH!
The RockBox story didn’t start in a boardroom. Like many success stories, it started with one person and a dream.
Our story starts with Steve Halloran, an entrepreneur with a passion for boxing and fitness. It was his unwavering passion to share his love of the sweet science which set the course for a very different kind of gym. He opened his first location in 2013 and continually honed the workout, member experience, and studio offerings to become something unique and incredibly special. More than just a boxing gym, but a respite for members to build their mind, body, and confidence.
In 2016, Roger Martin started working out at one of Steve’s locations and was so inspired by the vision and the potential that he left his executive job in the pharmaceutical industry to join Steve full-time. Between the two of them, they rebranded the studios, the market positioning, and member experience to enable the locations to thrive in a competitive but fast-growing market. And with this, RockBox Fitness was born.
In just one year, they were able to take memberships at a new location from 53 members to 431. In May 2018, RockBox started franchising and now have over 25 operating locations with more than 80 territories sold. Along with multiple locations in the Charlotte metro area, RockBox has expanded to over 15 states including Texas, Arizona, and even as far as San Diego!
Meet The RockBox Executive Team
Chief Executive Officer
April Fisk started her career as a college volleyball coach and assistant athletic director with a passion for healthy living and empowering leadership. She quickly transitioned her career to the fitness industry and now brings with her over 15 years of experience working with several prestigious brands across the globe. Her career in fitness started as the 6th employee of Snap Fitness and was instrumental in taking the brand from 25 clubs in the United States to over 1700 clubs globally working in almost every area of the business. 10 years later she made the transition to the VP of International Operations at Orangetheory Fitness leading the international operations division to drive studio-level performance through the implementation of efficient and effective processes. April has extensive experience in fitness studio performance, development, support, and training. Managing relationships all over the world and providing strategic and operational support to franchisees in over 26 countries. Coordinating, leading, and delivering sales, training, and leading teams to success and ensuring a commitment to the ideals of the organizations she was representing.
Chief Experience Officer
Stephen Halloran has a strong history of performance in both corporate America and as an entrepreneur. After starting his career in sales with the largest privately held medical supply company, Medline, he moved into the branded pharmaceutical industry managing a territory for Sanofi-Aventis in the North East and earned top performance awards for sales. During his tenure with Sanofi, he also started and ran an online medical supply company serving medical offices nationally.After relocating south, Steve worked in sales for Cintas selling rental linen products to all types of service businesses throughout the southeast. Two years later, Stephen launched his own industrial laundry filling a niche need in his local market. Within three years, he grew Tidewater Linen into a major competitor in the Norfolk and Virginia Beach, Virginia area and sold it to Alsco, the largest linen rental company in the country. Throughout his youth and through his twenties, Steve studied and competed in martial arts, and specifically fought in over 20 amateur boxing matches. After the sale of Tidewater Linen, he started FastFit Boxing in 2013 in the Cornelius, NC. Steve quickly grew membership of his first boxing studio, which supported the launch of his second studio in Charlotte, NC in 2015. Since that time, FastFit Boxing has rebranded as RockBox Fitness and now has three corporate locations, the most recent in Waxhaw, NC. Stephen Halloran earned his Bachelor’s degree in Communications from Virginia Tech.
Chief Commercial Officer
Roger Martin was the Chief Operating Officer of an industry-leading solid oral dosage pharmaceutical development and manufacturing organization. His prior experience includes serving in the role as President of a large topical semi-solid and liquid CDMO, and as a National Sales Director and Sr. Vice President of Sales leading sales and marketing teams of over 500 sales representatives in the specialty and big pharma market. Mr. Martin has extensive expertise in pharmaceutical sales management, leadership, sales force deployment, business development, strategic selling, contract negotiation, business-to-business service contracting, licensing, and contracted service marketing. Mr. Martin holds a Bachelor Degree in Business from Arizona State University, and earned his Masters of Business Administration from Kennesaw State University.
Principal & Senior Advisor
Jeff Dudan is a franchise executive, founder and former CEO of AdvantaClean, a leading national provider of environmental and restoration services. Jeff grew AdvantaClean to over 230 franchise territories operating in 37 states, acting as the CEO until AdvantaClean was acquired in January of 2019. Jeff is a published author, Forbes contributor, speaker, and serves as a consultant to emerging brands as well as a board/committee member serving YPO, Novant Health, and The AdvantaClean Foundation which is a National Strategic Partner with St. Jude Children’s Research Hospital.
We focus on results. Both in business and in our workouts. The best gym franchises are the ones which generate high revenue AND make great bodies. Our members get better every day because we challenge them with workouts designed by professional athletes and wrap it in a fun and engaging experience with color changing lighting, hi-fi sound and rock star instructors.
Whether a member has spent years kickboxing or has never tried on a glove in their life, we challenge people to push themselves a little more every day. The sheer variety of classes ensures members never have to take the same workout twice, never get bored, and stay engaged in their fitness routine. Owning a gym is rewarding when you acquire members and keep them for a long period of time. We pride ourselves on doing both so we can confidently say we are a leader in the boutique fitness franchise space.
built for growth
There are a lot of gym franchises for sale, but there is only one RockBox Fitness. Our franchisees benefit because our business model is superior. Our franchisees have the opportunity to scale very early on in their launch, and then expand through multiple revenue streams. We also don’t have rows of treadmills or expensive equipment to maintain and fix like most studios. You will be entering a market that is growing in size every year with a prospect base that is unsatisfied with the results they are getting at their current gym. Unfortunately, the obesity trend in our nation is staggering, but fortunately that offers an incredibly large market for you to serve. Of all the new fitness franchises, RockBox stands apart, because we help members better their health with not only the best workout, but also nutritional guidance, dietary supplements, 1:1 accountability coaching, and valuable resources which get results, while also generating competitive immunity for you as a franchisee.
While our studios are second to none, and our program is among the best fitness franchise opportunities in the USA, at RockBox we believe it’s our franchise owners who really make the difference. That’s why we work with people who feel just as strongly about fitness and changing lives as we do. We work hard to create a network of more than just professional colleagues, we see all our partners as family! In other words, when you need us, we’re there.
Making the choice to buy a franchise is an important decision. Rest assured you are supported by a team who takes their work seriously and knows how important it is to get out of the gate quickly. You literally have a corner person ‘in the fight’ with you to ensure you have the guidance, support, and help you need to be victorious.
One of the attributes of RockBox we are so proud of, and from which you benefit, is our desire to change and adapt ahead of the competition. A world champion fighter needs to think quickly and anticipate what his or her opponent may do and execute a game plan to capitalize on every opportune moment. Similarly, at RockBox we never stop evolving our marketing plans, our member acquisition strategies, our lead nurture platform, our member experience, or our franchisees’ opportunity to grow their business.
If our story inspires you and sounds like something you can get behind with passion and excitement, then we invite you to learn more about what makes RockBox so unique.
Join The RockBox Revolution!